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HTTP vs. HTTPS for SEO: What You Need to Know to Stay in Google’s Good Graces

HTTP vs. HTTPS for SEO: What You Need to Know to Stay in Google’s Good Graces

Back in August of last year Google officially announced that switching your website over to HTTPS will give you a minor ranking boost.

So it’s that simple, right? If Google says do it, then let’s do it.

For most companies this is exactly the right mentality, but it’s still important to understand what the difference is between HTTP and HTTPS, how to make the switch, and if making the switch is right for your company in the first place.

Ultimately, it’s important to ask yourself several questions: Why does Google prefer HTTPS for SEO rankings? What are the SEO benefits of HTTPS?

And also a word of caution: There are some SEO concerns to consider when changing to HTTPS.

HTTP vs. HTTPS: Understanding the Basics

No matter what side you are on—being the user of a website or developing your own site—a good online experience tends to involve a trusted third party and good encryption.

In order to understand how to achieve this and better understand why Google favors these website elements (and why you should too), it’s important to first learn the difference between HTTP and HTTPS. Below explains the basics of the two options:

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Sand Dollar Bookkeeping

Sand Dollar Bookkeeping

Alexis Harrington has recently stepped out on her own and started Sand Dollar Bookkeeping Sand Dollar Bookkeeping, a professional bookkeeping service for small and medium business on the Lower Mainland.

This was a fun and fast site to build and deploy. It features:

  • A simple and intuitive layout
  • Responsive web design
  • Full Screen Background / Wallpaper element
  • A single, primary page featuring Alexis’s services (with the ability to expand as needed)
  • Search Engine Optimized

The new site can be viewed at Sand Dollar Bookkeeping.

 

Alexis Harrington founded Sand Dollar Bookkeeping after 7 years as an accounting assistant with a local accounting firm. In this job, Alexis’ work experience went well beyond bookkeeping to personal and corporate tax preparation, non-resident filings, and estate tax preparation.

This experience gives Alexis the knowledge to bookkeep with confidence and to a higher level knowing exactly what accounting staff are looking for. It also highlighted that the businesses that were succeeding were working with good a bookkeeper. Keen to work one on one to help develop strong small businesses in the community, she opened Sand Dollar Bookkeeping

Holywell Strata

Holywell Strata

Holywell Properties has launched a new strata management site for its strata clients Holywell Strata.

This was a complex site to build and has:

  • A very simple and intuitive user front-end interface
  • A powerful file management system in the back-end
  • User control and access permissions

Holywell Strata.
 

Holywell Properties has been taking care of other people’s property since 1993. Our large extended family includes a multitude of residential properties, strata complexes and commercial properties.

Our goal is to manage your property as if it were our own. We are responsible for connecting property owners with individuals seeking to rent or lease. We have extensive experience in ensuring that both parties are satisfied.

Martina Zudeima | Martina Paints

Martina Zudeima | Martina Paints

This project was a port-and-refresh of Martina Zudeima’s website Martina Paints.

Martina’s Paintings glow with warmth and evoke emotion.

The contrasts of light and shadow play an integral part in what’s been called a process of ‘Painting with Sunshine’. A time consuming yet passionate process in the art of watercolour painting.

Martina was born in Holland and lived there until she was six. She then immigrated to Canada with her family. Martina inherited strong influences from her Dutch family background which is reflected in her ‘Family’ Collection of Works.

The site is:

  • Responsive web design
  • Bright and colorful
  • Full Content Management System
  • Custom image gallery
  • Search Engine Optimized

The new site can be viewed at Martina Paints.

Run 4 Your Lives!

Run 4 Your Lives!

Alison Maxwell brings an inspirational and refreshing amount of enthusiasm to her new business: Run 4 Your Lives: Running Clinics on the Sunshine Coast: Run 4 Your Lives.

This was a fun site to build. It features:

  • Responsive web design
  • Full Screen Background / Wallpaper element
  • Full Content Management System
  • Blog / News features with custom galleries and portfolio features
  • Search Engine Optimized

The new site can be viewed at Run 4 Your Lives.

 

Whether you’re new to running or training for your first marathon, this is the place for you. I offer a wide variety of clinics to suit every need. My goal is to help you discover the rewards and joys of running and to turn you into a life long runner.

Located on the Sunshine Coast, we offer running classes for beginners to advanced runners.

Prospects Influential

Prospects Influential

Work on Prospects Influential has been a long road. The site is built on WordPress but has been heavily customized. The site was full of odd quirks and programming glitches that resulted in inconsistent output of content.

We’ve been hard at work getting the site updated and secured. Our most recent upgrade is to introduce mobile compatibility (not yet deployed at this moment).

We’ve also been introducing custom PHP code to perform search look-ups from a central database

The site:

  • Renders beautifully on all browsers and platforms
  • Has been fully locked down and secured
  • [Will be] Mobile Friendly
  • Custom PHP coding

The site can be viewed at Prospects Influential.

 

Prospects Influential

With over 30 years’ experience, Prospects Influential List Brokers are the authority in direct marketing lists for direct mail, telemarketing & email campaigns. We provide targeted direct marketing lists to companies big and small; from large corporations to small businesses.

Our experienced list brokers will work closely with you, providing knowledgeable insights into the marketing list industry, giving you the tools you need to plan a successful direct mail marketing campaign. They will help you achieve maximum returns from your direct mail marketing efforts by providing the best quality marketing lists available.