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Why Spam is a Small Business Nightmare

Why Spam is a Small Business Nightmare

15 years after the world united to crack down on spam emails, we’re still struggling with overloaded inboxes. All that unwanted email continues to flood the internet, much of it targeted towards small businesses, and the impact goes wider than you might think. Here’s the full breakdown of how modern spam works and how it’s hurting your business.

What is spam? Generally speaking, spam is any unwanted message that lands in your email, comes via text, social media messaging, or other communication platform. It might be sent to your main business account, eg your ‘contact us’ email, or direct to your employees. Most of the time, spam is annoying but relatively innocent messages from another business inviting you to buy/do/see something. They’re newsletters, reminders, invitations, sales pitches, etc. You may know the sender and have a previous relationship with them, or they might be a complete stranger. Occasionally, spam may even be part of a cyber attack.

Why you’re getting spammed. Maybe you or your employee signed up for a newsletter or bought a $1 raffle ticket to win a car. Perhaps you got onto the mailing list accidentally after enquiring about a product, not knowing that simply getting a brochure sent through would trigger a spam-avalanche. Often there’s fine print that says they’ll not only use your details to send you their marketing, but they’ll share your details with 3rd parties so they can send you messages too. That single email address can be passed around the internet like wildfire, and before you know it, you’re buried under spam. Sometimes, and more than we’d like to think, your details are found illicitly, perhaps through a hacked website for example, like the recent LinkedIn leak. More often though, your email is simply collected by a computer ‘scraping’ the internet – scouring forums and websites for plain text or linked emails and selling them as prime spam targets. It’s easy to see how individual office employees receive an average of 120 emails daily, over half of which are spam!

More than annoying. We all know spam is annoying, but did you know it’s also resource hungry? Your employees are spending hours each week sorting their email, assessing each one for relevance and deleting the spam. Too often, legitimate emails from clients and customers get caught up and are accidentally deleted. Add in the temptation to read the more interesting spam emails and productivity drops to zero. On the other side of the business, your email server might be dedicating storage and processing power to spam emails, occasionally to the point where inboxes get full and real mail is bouncing out. While most spam is simply an unwanted newsletter or sale notice, there’s also the risk that any links may be a cyber-attack in disguise. After all, one click is all it takes to open the door to viruses, ransomware, phishing or other security emergencies.

How to stop the spam. The 2003 Can Spam Act (a global set of anti-spam laws) requires all marketers to follow certain rules, like not adding people to mailing lists without permission, and always including an ‘unsubscribe’ link. So firstly, make sure you’re not accidentally giving people permission to email you – check the fine print or privacy policy. Next, look for the unsubscribe link at the bottom of the email. Unfortunately, not all of them include the link, or they hide it somewhere impossible to see. The worst spammers take that ‘unsubscribe’ click to confirm that your email address is valid/active and then sell it on.

Talk to us about your anti-spam protections. Call us at 885-2410

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5 Signs your computer is crying out for repair

5 Signs your computer is crying out for repair

It’s pretty obvious when your computer is already broken, but how do you know when it’s about to break? Even before it falls into a heap and refuses to turn on, or flashes big messages about how your files are now encrypted, you’ll be given multiple hints that something is wrong. Here are the common signs your computer needs repair, sooner rather than later.

  1. It’s running slow. Most people assume their computer is running slow because it’s getting older, but it could actually be a variety of reasons. A program behaving badly, a virus, overheating or even a failing hard drive can all cause a massive slow down. You might only notice it when booting up or starting a program, or the problem may have taken hold to the extent that even moving your mouse becomes torture. Sometimes the slow speed is simply due to some newer software that your hardware can’t keep up with.
  2. Your system is running hot. A very common sign with laptops, running hot can be both the sign and cause of damage. Computers have fans to blow out hot air so they can cool off their internal components. At the same time, fresh air is drawn in through vents to create an effective cooling system. Unfortunately, just about every vent in a computer can quickly become clogged with dust and pet fur, essentially choking off the circulation and leaving components to overheat. Desktop computers have more space inside to circulate air, but you’ll still need to keep their vents clear. You’ll know your computer running too hot if your system shuts down frequently (safety cutout), the fan is working serious overtime, or your laptop is too hot to use on your lap.
  3. Blue Screens of Death are everywhere. A classic Windows error, this is quite literally a blue screen that covers your view. The system will still be running, but something has gone wrong. You’ll be shown some text and an error code, often with Windows suggesting a restart. If a restart fixes your problem, perhaps something didn’t load properly at bootup and your computer had a whoopsie. It’s rare, but it happens. If you’re getting blue screens all the time though, that’s a sign a hardware or software problem needs to be resolved. Your computer will continue to give blue screen errors more and more frequently, so it’s best to take action as soon as you know something’s wrong.
  4. It’s making strange noises. Your computer has a number of moving parts. You’ll know by now which noises it normally makes, from the startup beep to the whirring fan. When your computer starts to make extra noises…that’s when things get interesting. Fans can wear down and screech or grind, hard drives can start clicking, and in emergency cases, you might even hear a zapping noise. None of those are good! Whenever you notice a strange noise, remember your computer parts are all designed to work together and one problem could quickly become many if left unchecked.
  5. It crashes and freezes. If your computer is crashing randomly, restarting without you, or freezing up completely, it’s a sure sign there’s a problem. As annoying as it might be, your computer isn’t doing this to drive you crazy – it just feels that way! You might notice it’s showing other signs from this list too because crashing and freezing are what happens when something isn’t just wrong, it’s terribly wrong. The problem could be almost anything, hardware and software both, but it’s always fixable. This is simply your computer’s final way of crying out for repair, desperately trying to get your attention and a little TLC.

Is your computer doing these things? Let us fix it for you. Call us at 885-2410.

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