Back in August of last year Google officially announced that switching your website over to HTTPS will give you a minor ranking boost.
So it’s that simple, right? If Google says do it, then let’s do it.
For most companies this is exactly the right mentality, but it’s still important to understand what the difference is between HTTP and HTTPS, how to make the switch, and if making the switch is right for your company in the first place.
Ultimately, it’s important to ask yourself several questions: Why does Google prefer HTTPS for SEO rankings? What are the SEO benefits of HTTPS?
And also a word of caution: There are some SEO concerns to consider when changing to HTTPS.
HTTP vs. HTTPS: Understanding the Basics
No matter what side you are on—being the user of a website or developing your own site—a good online experience tends to involve a trusted third party and good encryption.
In order to understand how to achieve this and better understand why Google favors these website elements (and why you should too), it’s important to first learn the difference between HTTP and HTTPS. Below explains the basics of the two options: